In essence, a brand's integrity and effectiveness stem from the integrity and commitment of its employees and leaders. Brands must recognize their impact on society and the environment, moving beyond narrow definitions of integrity to foster trust, credibility, and sustainability across their organization. Only then can brands drive meaningful change and make a positive impact in the world.

This article focuses on how brands lose sight of their inner alignment, and fracture their sense of purpose.

By imitating nature's processes, relationships, living diversity, and checks and balances, brands can find deeper roots of relevance in both social contexts and global/regional ecologies. However, brands must acknowledge that coloring outside the lines is no better than coloring within the lines when it comes to sustainable transformation, as both ways of participating keep the lines intact. It is time to break free of the previous constructs riddled with blind spots and inequities that actively prevented the assimilation, emulation, and preservation of nature...here's to applying biomimetics toward intentional corporate evolution. After all if nature has figured out the right way to scale, shouldn't corporations worldwide be taking notes?

We cannot continue business as usual and still aspire to attain the lofty goals we concur upon at bureaucratic gatherings. We cannot continue to buy time, as it borrows against our own future survival. We must first be able to acknowledge the obvious issues before we can attempt to adopt a model that veers us away from what is familiar and known.

6 WILD Key Takeaways that could help your business Optimize its ROI

Brands can learn seven key principles from the biosphere that can imbue their entity with a sense of intrinsic purpose, interdependent identity, contextual positioning, relevant differentiation, and intuitive alignment. These nature-based lessons help reframe a corporation's deleterious strategies to embody inclusivity, equity, diversity, and circularity while ensuring their practices are an extension of the living biosphere.

It must be highlighted that the concept of being nature-positive assumes that the destruction of biodiversity for industrial growth and progress is unavoidable and can be compensated for through offsetting and ecological restoration.

While striving for a nature-positive world is commendable, it is essential to ensure that the initiative is not used as a greenwashing tactic or a justification for further degradation of ecosystems and species.

Nature of Business, an article about what it means for a business to be nature positive, by Asher Jay

The Purpose Onion by Asher Jay

What Is Paramo? An impact campaign by AbInBev and Zalva on Henoscene.

I Stand For, a campaign by Le Mondeur.

Asher Jay strongly believes companies can do much better, and she continues to work with clients (particularly well known Fortune 500s) to ensure they deliver impactful solutions with greater integrity and accountability. It's time impact shed all the acronyms that care more for market than for makers, the masses and the blue marble.

This article is a summary of the points I made last week at Brand Led Culture Change, hosted by Sustainable Brands, on the panel by the same title as this post. I have not covered the points made by my fellow panelists as I did not want to compromise their voice or message. I was able to get into some points at greater depth here for those who wanted clarification, because the topic was vast and an hour was not enough time. Thanks to all who attended and appreciated my contributions to the session, hope this summary makes up for how quickly I spoke in person.

A post on the dialogues that led my team and I to discern Henoscene's scope of expression. This article also looks into what a brand means, and how that meaning has changed with time.

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