Henoscene: Where Actions Speak Louder than Likes
Join the “I Stand For….” campaign to protect the iconic African Big 5 on Henoscene.com with Le Mondeur and Big Life Foundation
New York, Oct 6th 2023
Le Mondeur a female-led, slow-fashion sneaker brand has joined forces with Big Life Foundation, and Henoscene to launch a groundbreaking impact campaign that revolutionises the way we approach Corporate Social Responsibility.
“Le Mondeur’s sustainably produced, beautifully designed high-tops, low-tops, and slip-on loafers, support indigenous textiles, artisans, and conservation initiatives, making it an ideal canvas to champion various urgent crises in our world. Jess Singer and I have long wanted to run a campaign, where her conscious customers would have both a hand in creating the shoe design and a foot in taking a stand, for what matters. Making, I Stand For, Henoscene’s first brand impact campaign was inevitable.” asserted Asher Jay, Founder and CEO of Henoscene.
Witnessing the decline of iconic African biodiversity due to the poaching crisis, Jess Singer, the owner of Le Mondeur, chose to support the cross-border anti-poaching efforts of the Big Life Foundation in East Africa.
“Big Life Foundation protects nature for the benefit of all, employing Maasai rangers to safeguard over 1.6 million acres of wilderness. They put boots on the ground to preserve these irreplaceable animals we all want to ensure a present and future for, and I wanted to use my brand to help people take a step forward in the same direction,” said Jess Singer.
Le Mondeur is seeking designs that capture the spirit of the iconic Big Five animals, where each animal can only be visualized in their designated media format, i.e. the lion (generative AI), rhinoceros (illustration), elephant (graffiti or typography), buffalo (painting), and leopard (photography.) Anyone can submit, so long as they are over 14 years of age, if you are younger you are welcome to have your parents submit on your behalf.
The brand will make a selection per media format and fabricate one style by collaging all five works. At the same time, the Maestro (artistic curator) will get to fabricate a second style with as many submissions as needed to reframe the term “Big 5” from being associated with the trophy hunting community to being prioritized through a conservation lens. The Maestro for this campaign is Asher Jay, as this is the first campaign on the application she founded, Henoscene, and the cause is close to Jay’s heart.
The submissions chosen by the brand and Maestro will then be collaged into two different sneaker styles. The styles will then be made available with two design variants per style for public upvotes. The two variants with the most votes will then be minted and manufactured. Minted shoes will not only contribute to Big Life Foundation’s need for ranger uniforms but also give the creatives whose designs made it to the final stage of production, the opportunity to earn from all digital sales, as per the “split” stated on the campaign page. Every stakeholder, i.e., the brand, the creatives, and the maestro, will be given the chance to further their impact by choosing to donate, in part or in total, their potential earnings toward the impact project.
Henoscene’s campaign infrastructure makes participation just a click away, which allows brands to effortlessly foster and feature a diversity of talent and perspectives in both mindful product development and intentional impact initiatives. In a previous article, Jay stated, “To pander to the paradigm that utilises purpose as packaging for products instead of creating products that are an embodiment of purpose is a fundamental disconnect that can only be reconciled when we stop trying to make a difference, and actually begin to differ how we make things…” Henoscene was built to deliver on this conviction: to co-create, and produce through consensus only those consumer products and types of content that are authentic, accountable, and aligned with purpose.
Next week we launch another compelling campaign “What is Paramo?” with Zalva, AbInBev, 100+Accelerator, and the MiParamo Foundation, which will culminate in an animated short film featuring multiple artistic submissions, to protect, fund, and raise awareness for an inimitable Andean watershed ecosystem.
By taking part in “I Stand For,” “What is Paramo?” and other such interactive campaigns on Henoscene, you will not only support conservation efforts, cooperatively produce impactful stories, and help brands thoughtfully craft intentional products backed by public support, but also have the chance to gain visibility and recognition as a Henoscene creator, supporter, and consumer.
For more information, and to participate in current and upcoming campaigns, please visit www.henoscene.com and follow us @henoscene
Screenshot of submissions that have come in for the “I Stand For” Campaign.
For Media inquiries reach out through our contact page!
