Brands: Asserting Identity yet Pursuing Anonymity

Are brands merely cultural icebergs, hiding the bulk of their nefarious activity beneath the PR waterline, seemingly innocuous, until it becomes evident how many costs were consciously passed on to ecology and society! Is greenwashing and purpose washing notching open the bows of the blue marble and the biodiversity it harbours, against the extractive shards of commerce, until life collapses under the pressure of cumulative negligence, resource depletion and data misrepresentations?